Spike Diamond is the parent company of Holler, a fresh, intoxicating and inclusive new digital platform helping a passionate global community of Country, Americana and Roots lovers discover mind-blowing artists, heart-rending stories and incredible songs.

As a new voice that is unencumbered by traditional clichés, Holler is  bold, relevant and socially engaged. We create honest and thought-provoking content which is accessible, intelligent, passionate, inspirational and entertaining.

Our highly experienced editorial team promote the best voices of Country, Americana and Roots journalism and employ contributors who have written for Pitchfork, Billboard, NPR, American Songwriter, Rolling Stone Country, CMT, The Grammy Awards, Vanity Fair, Apple Music and Tidal.

A clear and distinct visual identity cuts through the noise and is appealing, engaging, and accessible to everyone.